Museum of Islamic Art (MIA) is expanding its acclaimed exhibition Splendours of the Atlas: A Voyage Through Morocco’s Heritage beyond its walls and into the heart of Doha with Splendours of the Atlas – Beyond the Museum activation. Presented as part of the Qatar-Morocco 2024 Year of Culture legacy programming, this initiative brings Moroccan artistry and traditions to the public through immersive outdoor installations and live performances across Old Doha Port, Msheireb Downtown Doha and MIA Park. 

Featuring around 200 rare and never-before-seen artifacts, Splendours of the Atlas highlights Morocco’s culture and heritage across five thematic sections, from its diverse landscapes and dynastic history to its artisanal mastery and musical heritage.

At Old Doha Port, visitors will encounter a breathtaking installation of replicas of Moroccan carpets draped over the colourful building, evoking the vibrant souks and mountain landscapes of the Atlas region. Meanwhile, performers will animate the streets with larger-than-life replicas of key exhibition pieces, bringing Morocco’s cultural heritage to life in unexpected and engaging ways.

Public Activation Schedule:

• 15 February: Beyond the Museum launches at Old Doha Port with carpet installation and large-scale object replicas.
• 22 February: The moving activation featuring oversized objects continues at Msheireb Downtown Doha.
• 28 February: The activation concludes at MIA Park, while the carpet installation remains at Old Doha Port until the exhibition’s closing on March 8.

Visitors can interact with the installations, capture photos, and scan QR codes to transition from the public activation to the full Splendours of the Atlas exhibition at MIA.’

To further engage the community, MIA is launching the Find It and Win It social media challenge. Participants who locate the objects featured in the activation, take a photo and share it on social media while tagging MIA will have a chance to win an In-Q gift voucher worth QAR 1,000.

With Splendours of the Atlas – Beyond the Museum, MIA continues its mission to make art and culture accessible to all, creating unforgettable experiences that connect people to its world-class programming.