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2024/10/22 - 2024/10/24
Fashion Trust Arabia 2024
The sixth edition of Fashion Trust Arabia (FTA) will be held in Marrakech, Morocco, as part of the Qatar-Morocco 2024Year of Culture. Established in 2018, FTA is a non-profit organisation dedicated to supporting emerging designers from the Middle East and North Africa through financial aid, guidance, and mentorship.
The inaugural event, attended by FTA’s Honorary Chair HH Sheikha Moza bint Nasser and Co-chairs HE Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares, took place in Doha, Qatar. Each year, FTA honours six designers across various categories, and this year introduces a new category: the Fashion Tech Award 2024.
The finalists will present their work to the FTA Jury in Marrakech on October 24th, 2024. The seven winners will be announced during the evening’s FTA 2024 Awards ceremony.
The finalists for this year’s Fashion Trust Arabia 2024 Awards are:
- Ready-to-Wear Award – Kawthar Alhoraish (Saudi Arabia) - Nadine Mosallam (Egypt) - Naïma Trabelsi (Tunis)
- Evening Wear Award – Hamza Guelmouss & Valentin Nicot (Morocco) - Tara Babylon (Iraq) - Yasmin Mansour (Egypt)
- Jewellery Award – Karl Toufic Yazigi (Lebanon) - Noura Alserkal (United Arab Emirates) - Sara Naif AlSaud, Noura Abdulaziz Al Saud, Mashael Khalid Al Saud (Saudi Arabia)
- Accessories Award – Dara Hamarneh (Jordanian/Palestinian) - Jihane Boumediane (Morocco) - Reem Hamed (Egypt)
- Franca Sozzani Debut Talent Award – Mahmood Al Safi (Iraq) - Mira Maktabi (Lebanon) - Sylwia Nazzal (Palestinian/Jordanian)
- Fashion Tech – Batoul al-Rashdan (Jordan) - Hazem Samy Ali (Egypt) - Sarah Salameh (Palestine)
FTA Grant & 2024 Mentorships
The winning designers receive a financial grant of $100,000 to $200,000 cash prize, depending on the size of their business; with $50,000 for the Franca Sozzani Debut Talent Award.
Evening Wear, Ready-to-Wear, Accessories and Jewelry category winners' collections will be carried by FTA's retails partner, Harrods, for one season.
In addition to retail opportunities, FTA offers all winners incredible benefits, including a year-long mentorship with The Bicester Collection.
Huntsman will offer the Ready-to-Wear category winner an internship in London. As part of the internship the winner will be creating a capsule collection to be sold on the retailer’s e-commerce platform.
Luxury ethical fashion retail platform Maison De Mode will offer a tailored mentorship to all seven winners that focuses on the importance of sustainability and ethical fashion practices.
The winning designers will also take part in a two-day bespoke FTA mentorship program in London in partnership with The Bicester Collection, Brand x Society, and the British Fashion Council.
Qatar-Morocco 2024
Discover Qatar-Morocco
The Qatar-Morocco 2024 Year of Culture celebrates the profound ties shared by our two nations. This exciting year-long initiative brings together our communities to learn about the cultural heritage of both countries and forge life-long connections.
