The Zwara Program is a fluid programme that seeks to spark creativity and collaboration against the backdrop of Qatar’s creative landscape. Held yearly, it’s an invitation for creatives to explore exhibitions, archives and collections and then respond to a design brief, the Zwara Program showcases the importance of storytelling, and experimentation in design.
In its first edition in 2021, M7 in collaboration with the Mathaf Museum of Arab Art, invited eight emerging and established designers to create kaftans inspired by the work of Huguette Caland. The reimagined work was displayed at the first Zwara Program’s pop-up.
For its second edition, participating designers were taken on a tour of ‘Christian Dior: Designer of Dreams’ exhibition and explored the various themes, culture, and moments that have inspired the designers. They were then tasked with reimagining the luxury and aesthetics reflected in Dior’s work, through the lens of a local contemporary designer.
On this occasion, Maha Ghanim Al Sulaiti, Director of M7, said: “M7 is delighted to present the work of seven talented Qatar-based designers as part of the Zwara Program’s Doha Dreams pop-up. We are excited to see ways in which our designers have been inspired by iconic names such as Christian Dior, while blending their own designs inspired by local culture. We are happy to inspire thought and innovation among our talent and shine the spotlight on the caliber of their craftmanship.”
