Every year, Qatar Museums run a cultural exchange program that aims to convey Qatar to an international audience. Through a variety of exhibitions, festivals, competitions and events, the programs promote mutual understanding, recognition and appreciation between countries. They invite people to explore their cultural similarities, as well as their differences.

Qatar Museums spearheads the Years of Culture in collaboration with leading stakeholders, Ministry of Foreign Affairs, Ministry of Culture and Sport, Doha Film Institute, Qatar Foundation, Katara, National Tourism Council, Supreme Committee for Delivery & Legacy Qatar National Library, Qatar Olympic Committee, Qatar Football Association and Qatar Airways.